Why The Best Kind of Customer Feedback is Negative
Most of us don’t go out looking for problems in business. We do our best to avoid them, and when we are unsuccessful, we might try to navigate the quickest way back to business-as-usual. But what if in...
View ArticleWhy Brand Experience Matters
Most companies believe that they are delivering meaningful brand experiences for consumers. Unfortunately, most of these experiences fall short because they are not robust enough and usually lack...
View ArticleDigital Tribalism is Rising…
Wikipedia defines the term digital tribe as slang for an unofficial community of people who share a common interest, and usually are affiliated with each other through social media or other Internet...
View ArticleB2B E-Commerce Will Reach $1.1 Trillion by 2020
You read that correctly. According to Forrester, this is the magic number that the B2B e-commerce market will reach by the year 2020. But what does this mean for marketers? What do they need to take...
View ArticlePizza Hut Delivers Pizza and a Movie in Its New Package Design
Pizza Hut Hong Kong and Ogilvy & Mather Group HK have collaborated on a campaign giving the words “movie night” a different meaning by making innovative alterations to the standard pizza box. The...
View ArticleThink Your Video Ads Are Seen Online? A New Study From Google Proves Otherwise
The industry of digital marketing is struggling with low viewability, and in this line of work viewability is the name of the game. Google has recently published a study and according to its findings...
View ArticleSeveral Brands Are Defining the Rules for Courting the New Generation
To sell to any audience, you have to understand them. Understanding how the group thinks, acts, and purchases is only the first step to finding new opportunities to engage with them. With $1.3 trillion...
View ArticleHow to Build a Better Customer Experience in the Internet of Things
“The Internet is running out of IP addresses.” This was the blunt assessment of my networking lab professor at the Rochester Institute of Technology ten years ago. It turns out that the largest network...
View ArticleWhy Internet Marketing Matters – 3 Things You Should Know About Web Marketing...
Today’s marketing structure is heavily focused on the utilization of the internet. Marketing trends have shifted focus to the World Wide Web to align with the modern consumer’s purchasing habits....
View ArticleThe Key Elements to Web Design That You May Have Forgotten
It’s no secret that a well designed website is imperative to your business’s success. In fact, a full 46% of people judge a company’s credibility off of their website alone. An aesthetically pleasing...
View ArticleKeeping Up in the World of Internet Marketing – The Importance of a Mobile...
As technology advances, smartphones are growing in capability and in popularity. Smartphones used to be a luxury; they were incredibly high-tech (and expensive) pieces of technology that served as a...
View ArticleIngredients For Success Online: How To Build An Outstanding Web Platfrom
When it comes to doing business and making sales, there is no doubt that the name of the game has changed. Not only is a much higher volume of sales coming from online purchases, but many consumers are...
View Article3 Tips for Better SEO in 2016
Like thousands of other companies out there, you’ve finally decided: Search Engine Optimization (SEO) is worth the price if it can help improve your website’s rankings. However, now that you’ve decided...
View ArticleAre You Sending the Right Message? Why Effective Marketing is Essential to...
You worked hard to build your brand, to start your company, to establish your place in the market, and you want your audience to see that. Your business is an extension of you, and sometimes it is...
View ArticleWithout SEO, Your Website is a Needle in a Haystack
The Internet is more or less an infinite universe of information. So, how can you be sure that the content you’reposting is being seen? What can you do to keep your website from being sucked into the...
View ArticleThese 3 Myths Are Exactly Why You Need to Hire an SEO Professional
People will try to tell you that SEO marketing is a scam and that you don’t need it in order for customers to find your website. However, considering that 93% of online experiences begin with a search...
View ArticleHow Pay Per Click Advertising Can Boost Online Visibility
As many as 93% of online experiences begin with a search engine. Therefore, if you want your brand or your product to be found by online users, you need to be visible on a search engine like Google....
View ArticleDon’t Stop at the Computer Screen: How Mobile Design Can Help Expand Your...
Good marketing is crucial to online success, and with over 100 billion global searches being performed every month, it makes sense that you would want your website on that first page of search results....
View Article3 Ways Web Design Can Make or Break Your Business
If you own a business, you may be wondering: Does something as superficial as a website’s design really matter? The answer is a wholehearted “yes!” Web design is anything but superficial. In fact,...
View ArticleHow Integrated Marketing Will Increase Brand Recognition
Integrated marketing is a strategy that emphasizes the importance of establishing a consistent, seamless, multi-dimensional consumer experience of a brand. This means that branding across all platforms...
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